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Bloomberg

Birding Apps Bring More People Into the Wild

Saturday, September 26, 2026


Apps like Merlin provide tools for identifying bird species, lowering barriers to entry for people interested in birding. Photographer Alexandra Marvar discussed the role of these applications in attracting newcomers to the hobby during an appearance on Bloomberg This Weekend with hosts David Gura and Christina Ruffini. Marvar also examined whether technology that simplifies bird identification affects the traditional learning process associated with the hobby.

Original reporting: https://www.bloomberg.com/news/videos/2026-09-26/birding-apps-bring-more-people-into-the-wild-video

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