OutKick's Craig Carton reveals the real reason Nike stock is in the tank: 'They're failing miserably'

Craig Carton, host of OutKick's "Carton & Roberts," attributed Nike's stock decline to the company's marketing decisions, citing the Colin Kaepernick partnership and a sports bra campaign featuring Dylan Mulvaney that replaced an image of Brandi Chastain. Nike's stock price fell approximately 20 percent in 2024. Carton did not provide financial analysis or data linking specific campaigns to the stock performance.

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