The Verge
Europe’s AI labeling and transparency rules are now in effect
Monday, August 3, 2026
The European Union's AI Act transparency requirements took effect on August 2, 2026, requiring companies to disclose when users interact with AI systems and when content is AI-generated. The rules apply to chatbots, deepfakes, and other AI-generated material posted online. Companies operating in the EU must comply with disclosure standards under the regulation or face potential penalties.