Can the World Cup's viral stars turn social media fame into fortunes?

Several players have gained millions of social media followers during the World Cup. Marketing experts say athletes with large social media audiences can generate income through sponsorships, endorsement deals, and brand partnerships. The ability to convert followers into earnings depends on factors including engagement rates, audience demographics, and existing brand relationships. Some players have used sudden increases in followers to negotiate higher endorsement fees or secure new sponsorship agreements.

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