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CNBC

From booksmaxxing to looksmaxxing: Why the viral trends concern some mental health experts

Saturday, July 11, 2026


Social media users are adopting optimization strategies across multiple life areas including fitness, skincare, and reading habits, with "maxxing" becoming a widely used term to describe these practices. The trend involves people systematically pursuing improvements in specific domains of their lives.

Original reporting: https://www.cnbc.com/2026/07/11/why-viral-maxxing-trends-concern-some-mental-health-experts.html

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