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The Verge

Instagram’s Adam Mosseri: If you don’t like AI, ‘then you shouldn’t have it in your feed’

Friday, July 10, 2026


Adam Mosseri, head of Instagram, said during a podcast interview with Lenny Rachitsky that the platform should not filter out AI-generated content but should instead allow users to control what appears in their feeds. "I don't think we should filter out AI content," Mosseri stated. Instagram's approach allows users to manage their own feed preferences rather than having the platform remove AI content broadly.

Original reporting: https://www.theverge.com/tech/963961/instagram-adam-mosseri-ai-feed-filters

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