BBC
Vapes to have less enticing names and flavours to protect children
Friday, July 10, 2026
The UK government announced a consultation on restricting vape flavour names and descriptions marketed to consumers. The proposal would limit language used by manufacturers that regulators determined appeals to minors. No timeline for implementation or list of prohibited terms was specified in the announcement.
Original reporting: https://www.bbc.co.uk/news/articles/c9v29d7vml7o?at_medium=RSS&at_campaign=rss