Sunbed firms must not downplay cancer risk, says watchdog

The UK advertising watchdog issued guidance requiring sunbed companies to prominently display cancer risk warnings and prohibiting claims that sunbeds treat skin conditions or improve mental health. The watchdog stated that marketing materials must not downplay the link between sunbed use and skin cancer risk. Sunbed operators must comply with the new standards or face enforcement action.

• BBC — Sunbed firms must not downplay cancer risk, says watchdog

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