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Oura to acquire AI-native primary care startup Counsel Health for $625M

Tuesday, November 10, 2026


Oura announced the acquisition of Counsel Health, an AI-focused primary care startup, for 625 million dollars. The purchase occurs weeks after Oura postponed its planned initial public offering, which was expected to raise up to 2.2 billion dollars. Oura cited uncertainty in the IPO market as the reason for the postponement.

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