Poppi founders are going after PepsiCo's Gatorade with new beverage startup Jetty

Allison and Stephen Ellsworth, founders of Poppi, launched Jetty, a hydration brand offering bottled drinks and powders. The products are being sold at Whole Foods, Target, and Amazon. Jetty positions itself as a competitor to existing hydration beverage brands.

• CNBC — Poppi founders are going after PepsiCo's Gatorade with new beverage startup Jetty

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