LeBron James sends cease and desist to 'Bron AI' sports betting app over unauthorized likeness

LeBron James' legal representatives sent a cease-and-desist letter to Bron AI, a sports betting application, alleging unauthorized use of his likeness in an advertisement. The ad featured NBA player Dillon Brooks. The letter demanded the company stop using James' name, image, and persona without permission.

• Fox News — LeBron James sends cease and desist to 'Bron AI' sports betting app over unauthorized likeness

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