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Bloomberg

Brooks Steps Up Global Push as Running Boom Builds

Sunday, November 1, 2026


Dan Sheridan, CEO of Brooks Running, said the company is expanding in Europe and China while growing its lifestyle business and physical retail footprint, citing increased consumer focus on health and wellness. Sheridan told Bloomberg the company is managing tariffs and supply-chain disruptions while limiting price increases passed to consumers. Brooks operates in multiple markets and manages manufacturing and distribution costs amid ongoing global trade conditions.

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