Reddit’s CEO says Google’s AI Mode ‘does not drive traffic’

Steve Huffman, Reddit's chief executive officer, stated during a Q3 2026 earnings call that Google's AI-powered search modes do not generate traffic to Reddit. According to the company's earnings report, Reddit's search traffic in October declined by more than 1 million referrals on average per day. Huffman noted that other websites and publishers have reported similar traffic declines related to Google's AI search features.

• The Verge — Reddit’s CEO says Google’s AI Mode ‘does not drive traffic’

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