Reddit shares sink on weak sales guidance and plans login requirement test as Google search traffic shrinks

Reddit reported third-quarter earnings and announced plans to require all users to create official accounts. According to CNBC, Google search traffic to the platform declined. CEO statements confirmed the shift toward "a logged-in-only experience," with Ars Technica reporting search traffic "was down meaningfully" in the last quarter. The company issued weak sales guidance alongside the announcement.

• CNBC — Reddit shares sink on weak sales guidance and plans login requirement test as Google search traffic shrinks
• Ars Technica — Reddit is moving to “a logged-in-only experience,” CEO says

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