VF Corp CEO on 2Q, Vans Recovery and Affordable Luxury

Bracken Darrell, CEO of VF Corp, reported that sales declined 9% in the first half of 2026 but are expected to decline 2% or less in the second half. Darrell said VF is investing in innovation across product lines and cited rising search interest as evidence of brand momentum. According to Bloomberg, Darrell stated the company is on track to reach positive growth "at some point soon."

• Bloomberg — VF Corp CEO on 2Q, Vans Recovery and Affordable Luxury

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