Bloomberg · Breitbart
Hello Kitty Owner Sanrio Axes Japan Show Ties After China Furor
Thursday, October 29, 2026
Sanrio Co. ended a collaboration with Japanese television drama Vivant after criticism emerged over the show's portrayal of wartime history. Bloomberg reported that Sanrio apologized and scrapped the partnership. Breitbart reported that Chinese state media outlets issued condemnations of Sanrio over the TV collaboration.
Reported by 2 outlets:
