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Bloomberg · Breitbart

Hello Kitty Owner Sanrio Axes Japan Show Ties After China Furor

Thursday, October 29, 2026


Sanrio Co. ended a collaboration with Japanese television drama Vivant after criticism emerged over the show's portrayal of wartime history. Bloomberg reported that Sanrio apologized and scrapped the partnership. Breitbart reported that Chinese state media outlets issued condemnations of Sanrio over the TV collaboration.

Reported by 2 outlets:

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