CNBC
Palo Alto CEO Arora says AI pricing needs to fall 90% as token costs skyrocket
Thursday, July 9, 2026
Palo Alto Networks CEO Nikesh Arora stated that AI token costs need to decline significantly for widespread business adoption. Arora said the current pricing structure creates barriers for companies looking to deploy AI applications at scale. He did not specify a timeline for when such cost reductions might occur or identify which pricing models he was targeting.
Original reporting: https://www.cnbc.com/2026/07/09/palo-alto-ceo-arora-ai-pricing.html
