Fanatics teams up with OpenAI for new AI-powered shopping suggestion feature

Fanatics announced a partnership with OpenAI to develop a Shop the Look feature designed to help customers browse its sports merchandise catalog. The feature uses OpenAI Codex to provide shopping suggestions across Fanatics' inventory of more than 1.5 million items. The companies did not announce a specific launch date or financial terms of the partnership.

• CNBC — Fanatics teams up with OpenAI for new AI-powered shopping suggestion feature

Next story