Pennsylvania will require labels on AI-generated ads

Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law on Thursday. The law requires ads that have been significantly modified or generated by artificial intelligence to include a disclosure label, regardless of format—still image, video, audio, or text. The requirement applies to all advertisements meeting the definition under the law.

• The Verge — Pennsylvania will require labels on AI-generated ads

Next story