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MarketWatch

Strategy can now sell bitcoin to buy back stock — the opposite of what it’s been doing

Monday, June 29, 2026


Strategy disclosed a program to sell bitcoin from time to time to fund its U.S. dollar reserve and share repurchases. The company previously accumulated bitcoin as part of its treasury strategy. The new program represents a shift in how the company will manage its cryptocurrency holdings alongside its capital allocation priorities.

Original reporting: https://www.marketwatch.com/story/strategy-can-now-sell-bitcoin-to-buy-back-stock-the-opposite-of-what-its-been-doing-db506fdb?mod=mw_rss_topstories

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