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Bloomberg

How Japan's Top Eyewear Maker is Passing Inflation Test

Thursday, July 9, 2026


JINS, a Tokyo-based eyewear maker founded 25 years ago, has expanded its retail presence into higher-end locations and introduced products across a broader price range. The company originally became known for selling eyeglasses at ¥4,990. Bloomberg reported the expansion strategy in 2026.

Original reporting: https://www.bloomberg.com/news/videos/2026-07-09/how-japan-s-top-eyewear-maker-is-passing-inflation-test-video

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