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The Verge

Of course viewers are giving up on Netflix shows

Tuesday, July 7, 2026


Netflix's anthology series Beef retained 30 percent of its viewership when it returned in 2026, according to the company's data. The series, which centers on people involved in disputes, experienced a 70 percent viewership decline between its first and second seasons. Netflix is the world's largest paid streaming service by subscriber count.

Original reporting: https://www.theverge.com/entertainment/962382/netflix-season-two-viewrship-dropoff-beef-avatar-one-piece-tiktok

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