Audemars Piguet says its Royal Pop collaboration with Swatch is breaking sales records, despite luxury watch slump and tariffs

Audemars Piguet reported record sales and engagement following its collaboration with Swatch on the Royal Pop watch line. The Swiss luxury watchmaker made the announcement amid a broader slowdown in the luxury watch market and increased tariffs on imports. The company did not disclose specific sales figures or engagement metrics to support the claim.

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