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MarketWatch

Apple’s expensive new iPhones could be a double-edged sword for the company

Friday, September 25, 2026


Bernstein analysts said gross margins could decline due to rising costs of smartphone components. The analysts indicated Wall Street may not be accounting for the full extent of this margin pressure. Apple did not immediately respond to requests for comment on component costs.

Original reporting: https://www.marketwatch.com/story/apples-expensive-new-iphones-could-be-a-double-edged-sword-for-the-company-21c4fefb?mod=mw_rss_topstories

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