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TechCrunch

Meta is putting its muscle behind Muse as the AI app takes off

Friday, September 25, 2026


Meta is promoting Muse, its personal AI agent application, across its owned platforms and third-party channels. Muse has reached the top of app store charts and is adding users at a measurable rate. Meta has increased marketing efforts for the application across multiple distribution channels.

Original reporting: https://techcrunch.com/2026/09/25/meta-is-putting-its-muscle-behind-muse-as-the-ai-app-takes-off/

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