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Bloomberg

The Untapped Value of Tennis Stars

Friday, September 25, 2026


Ahmad Nassar, CEO of Winners Alliance, discussed professional tennis business structure on Bloomberg Open Interest. Nassar stated the sport is fragmented and said pooling player rights could create new commercial opportunities. No specific reform proposals or timeline were detailed in the Bloomberg segment.

Original reporting: https://www.bloomberg.com/news/videos/2026-09-25/the-untapped-value-of-tennis-stars-video

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