Bloomberg
De Beers Makes Deep Diamond Price Cuts for Shrinking Buyers Club
Tuesday, July 7, 2026
De Beers reduced its official diamond prices, according to an announcement by the company. The price cuts were among the largest the diamond producer has made, according to De Beers. The company had previously maintained prices above market rates. De Beers' Sightholders program, through which major buyers purchase diamonds directly from the producer, has seen declining participation.
