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CNBC

Meta gets to consumer AI device market before OpenAI, but Zuckerberg's strategy remains unproven

Thursday, September 24, 2026


Meta released the Muse Charm device, a consumer AI hardware product, ahead of similar offerings from OpenAI and Google. The device was developed under Meta CEO Mark Zuckerberg's direction as part of the company's strategy in AI agents and consumer hardware. The commercial viability and market adoption of the device remain to be determined.

Original reporting: https://www.cnbc.com/2026/09/24/meta-mark-zuckerberg-muse-charm-openai-agent.html

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