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NYT

Bernadine Bluntly’s Brand Was Tradwife. Then She Got Divorced.

Thursday, September 24, 2026


Bernadine Bluntly built an online presence centered on traditional gender roles and related merchandise before divorcing her husband and shifting her public positions. The influencer previously sold apparel and content aligned with that messaging. Bluntly has since moved away from those earlier business offerings and stated beliefs.

Original reporting: https://www.nytimes.com/2026/09/24/style/ex-tradwife-influencer-bernadine-bluntly.html

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