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Ars Technica

Disney+ and Hulu raise prices by up to 13 percent after doubling profits

Wednesday, September 23, 2026


Disney raised prices for Disney+ and Hulu on January 12, 2025. The Disney+ ad-free plan increased to $13.99 per month, while the ad-supported tier went to $7.99 per month. Hulu's ad-free plan increased to $17.99 per month, and its ad-supported tier to $7.99 per month. Disney reported that streaming profits doubled in its most recent fiscal quarter.

Original reporting: https://arstechnica.com/gadgets/2026/09/disney-and-hulu-raise-prices-by-up-to-13-percent-after-doubling-profits/

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