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TechCrunch

YouTube doubles down on video shopping with AI-powered ‘Ask YouTube’ feature

Wednesday, September 23, 2026


YouTube announced a new artificial intelligence feature called "Ask YouTube" that allows users to compare products while viewing videos. The company said the feature uses AI to answer questions about items shown in video content. YouTube did not provide a specific rollout date or availability details.

Original reporting: https://techcrunch.com/2026/09/23/youtube-doubles-down-on-video-shopping-with-ai-powered-ask-youtube-feature/

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