AI Agents Are Upending a Big Slice of the Stock Market

Investment firms and financial services companies are experiencing changes in their business models as automated systems handle an increasing volume of customer transactions and decisions. Goldman Sachs reported in 2025 that AI-driven automation is affecting customer retention across banking, brokerage, and online travel booking sectors. The shift reduces reliance on traditional customer loyalty and switching costs, according to financial industry analysis. Several major financial institutions have begun adjusting their strategies in response to these operational changes.

Next story