Bloomberg
Meta’s Muse Drags Down Stocks That Depend on ‘Consumer Inertia’
Tuesday, September 22, 2026
Meta Platforms released Muse, a personal AI agent, on Tuesday. Bank stocks, insurance company stocks, and online travel agency stocks declined the same day. Investors cited concern that AI tools could reduce what some analysts call consumer inertia—the tendency for consumers to continue purchasing a product or service out of routine despite potentially better alternatives being available.
