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Bloomberg

ETF Seed Amount Not 'One Size Fits All': Christensen

Monday, September 21, 2026


Brittany Christensen, senior vice president and head of business development at Tidal, discussed ETF market conditions on Bloomberg's "ETF IQ" program. The conversation covered increasing liquidity in newly launched funds and consolidation activity within the sector. Christensen and hosts Scarlet Fu and Eric Balchunas addressed how initial seed amounts for ETFs vary based on market conditions and fund characteristics.

Original reporting: https://www.bloomberg.com/news/videos/2026-09-21/etf-seed-amount-not-one-size-fits-all-christensen-video

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