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Bloomberg

How India Turned Cricket Into A Billion Dollar Business

Sunday, September 20, 2026


The Indian Premier League generated valuations exceeding one billion dollars, according to Bloomberg reporting. The league operates ten teams across a country with approximately 1.5 billion people. Investors including Blackstone have entered the league, citing India's economic growth and rising media consumption as factors in team valuations.

Original reporting: https://www.bloomberg.com/news/videos/2026-09-20/how-india-turned-cricket-into-a-billion-dollar-business-video

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