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TechCrunch

A small but growing number of founders are betting on bringing people together offline

Sunday, September 20, 2026


Brynn Putnam founded Mirror, a connected-fitness company, which Lululemon acquired for $500 million in cash less than three years after its creation. Tristan Walker and Putnam are among founders developing companies focused on in-person gatherings and offline experiences. Putnam previously operated a chain of boutique dance studios before founding Mirror.

Original reporting: https://techcrunch.com/2026/09/20/a-small-but-growing-number-of-founders-are-betting-that-bringing-people-together-is-its-own-industry/

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