At DraftKings, AI Targets the Gamblers Likeliest to Lose

DraftKings uses artificial intelligence and data analysis to identify which customers should receive betting incentives and promotional offers. The company has not applied comparable technology to identify or protect users at risk of developing gambling addiction, according to reporting on the company's practices. DraftKings is a publicly traded online sportsbook and fantasy sports operator. The company's use of predictive analytics to target marketing differs from potential protective applications of the same technology.

Next story