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Bloomberg

The Business of the $60 Loaf of Bread

Friday, September 18, 2026


RYE by Martin Auer, a New York bakery, sells loaves of bread for $60. The bakery's product has attracted attention from influencers and wealthy customers.

Original reporting: https://www.bloomberg.com/news/videos/2026-09-18/the-business-of-the-60-loaf-of-bread

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