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NYT

Zyn’s Popularity Has Tobacco Companies Racing to Cash In

Monday, July 6, 2026


Manufacturers of nicotine pouches have announced plans to build new production facilities and expand distribution to meet increased demand. The products, which do not contain tobacco, have gained market share in recent years. Some social media influencers have promoted the pouches as less harmful alternatives to cigarettes, while researchers including those at the FDA have stated the pouches carry addiction risks comparable to other nicotine products.

Original reporting: https://www.nytimes.com/2026/07/06/business/zyn-nicotine-pouches-tobacco.html

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