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TechCrunch

Apple will let EU apps use less alarming tracking consent screens

Thursday, September 17, 2026


Apple modified its App Tracking Transparency system in parts of Europe following decisions by competition regulators that the previous system favored Apple over third-party apps. The change gives developers additional options for how they present tracking consent requests to users. Apple did not announce a specific implementation date for the modifications.

Original reporting: https://techcrunch.com/2026/09/17/apple-will-let-eu-apps-use-less-alarming-tracking-consent-screens/

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