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CNBC

NASCAR CEO Steve O’Donnell talks growth opportunities, possible international expansion

Thursday, September 17, 2026


Steve O'Donnell, NASCAR's CEO, stated that the organization's media strategy and the upcoming film "Days of Thunder 2" will help increase brand awareness and expand its fan base. O'Donnell did not specify details about international expansion plans in the available reporting.

Original reporting: https://www.cnbc.com/2026/09/17/nascar-steve-odonnell-media-international-expansion.html

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