Bloomberg
Fender’s War With the Industry It Created
Thursday, September 17, 2026
Fender manufactures the Stratocaster, a solid-body electric guitar design introduced in 1954 that has become widely replicated by other manufacturers. The company has faced legal and commercial challenges in protecting its guitar body design, as the shape has entered common use across the industry. Fender has pursued trademark and design protection claims against competitors producing similar-shaped instruments.
