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CNBC

Tropical Smoothie Cafe is getting a makeover as it prepares for its 'next 3,000' locations

Wednesday, September 16, 2026


Tropical Smoothie Cafe unveiled new branding while operating under the ownership of private equity firm Blackstone. The company operates smoothie cafes across the United States. Blackstone acquired Tropical Smoothie Cafe in 2021.

Original reporting: https://www.cnbc.com/2026/09/16/tropical-smoothie-cafe-announces-new-branding-plans-for-new-locations.html

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