CNBC
Children's clothing retailer Carter's is rebranding to appeal to a new generation of parents
Tuesday, September 15, 2026
Carter's announced a rebrand targeting parents in the 2026 marketplace. The company did not specify details of the rebrand in the announcement. Carter's previously operated under its name since its founding in 1865.
Original reporting: https://www.cnbc.com/2026/09/15/carters-kids-clothing-retailer-rebrands.html