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NFL Kickoff Ratings Crash by Double Digits, Lowest Since 2022
Monday, September 14, 2026
The NFL's 2026 season opener, featuring last year's Super Bowl teams, drew television ratings that declined double digits compared to the previous year's kickoff game, according to Nielsen data. The 2026 ratings were the lowest for an NFL season opener since 2022. The league had conducted significant promotional activity for the matchup.