'Skimpflation' warning as tinned mackerel alternative hits more supermarket shelves

Consumer group Which? identified jack mackerel, a lower-cost fish species with less nutritional value than Atlantic mackerel, as an example of "skimpflation" — the practice of reducing product quality while maintaining prices. Jack mackerel has expanded availability in UK supermarkets. Which? did not specify which retailers are stocking the alternative or provide details on pricing comparisons.

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