How Meta’s Threads Became as Popular as X

Meta's Threads reached 500 million monthly active users, according to Meta CEO Mark Zuckerberg. The platform launched in July 2023 as a text-based alternative to X. Threads' user interface and content structure have evolved to include threaded discussions and community features similar to Reddit's format. The platform's growth occurred during a period when X experienced user departures and advertiser pullbacks following Elon Musk's acquisition in October 2022.

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