CNBC
NYC's 'Baklava Guy' started selling Turkish pastries as 'a joke,' now it brings in $20K/month: 'It's my whole life'
Friday, September 11, 2026
A 30-year-old entrepreneur began selling baklava in New York City parks and outside Madison Square Garden after Knicks games, initially as an informal venture. The business, called Good Baklava, generated approximately 20,000 dollars per month as of the article's publication. The entrepreneur expanded from distributing free pastries to selling to customers in public spaces across the city.
