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Bloomberg

How This Major Grocery Store Chain Became a Cult-Favorite

Sunday, July 5, 2026


Aldi operates a limited-time merchandise section that has attracted a social media following of over 4 million users. The grocery chain opened a location in Times Square, and US Chief Commercial Officer Scott Patton discussed the store's strategy and merchandise approach on the Odd Lots podcast, hosted by Joe Weisenthal and Tracy Alloway. Aldi is known for offering low prices on items including wagyu ground beef.

Original reporting: https://www.bloomberg.com/news/videos/2026-07-05/how-this-major-grocery-store-chain-became-a-cult-favorite

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