How LV Lost Millions by Winning a Trademark Dispute in China

LVMH's Louis Vuitton prevailed in a trademark dispute against a Chinese tea maker, according to Bloomberg reporting. The victory prompted a consumer backlash in China that coincided with a sales decline for the luxury brand in July and August. Louis Vuitton experienced steeper sales drops than other LVMH labels during that period, Bloomberg reported based on people familiar with the matter.

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